What is Retailing,
Apparel Merchandising and Fashion Design?
What is retailing? Retailing is the crucial point where consumer meets product.
It occurs in stores, through catalogs, on video shopping networks and on the internet.
Over 2 million retail stores exist within the United States alone. It is an important
part of the American and global economies. Retailing is as diverse as the products
consumers purchase.
 Fashion
and Apparel Merchandising are one in the same. It is the process of meeting the
needs of the customer through the Six Rights of Retailing: right price, right
item, right time, right place, right quantity, and the right promotional tool.
Those interested in the buying position focus their studies here.
Fashion and Apparel Design is the artistic beginning of the products to be
sold and their production. This process involves illustrating and creating fashion
designs using such methods as sketching, computer assisted design, draping, flat
pattern drafting and all methods of clothing construction.
All of these areas of study include marketing and management skills. Marketing
includes predicting consumer needs and distributing the goods and services to
the consumer. Management is the effective use of company resources to meet goals
and objectives. Our emphasis is on the skills and thought processes necessary
to run a competitive wholesale or retail business of any size.
See these fashion links for the latest trends and careers:
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