Legend Advertising Rates

Rates Effective August 1, 2004

Specs	Size (column & depth in inches)	Open Rate
Double Truck	12 x 21	$1,420
Back Page	6 x 21	$908
Full	6 x 21	$808
1/2	6 x 10	$402
1/4	3 x 10	$220
1/8	3 x 5	$116
1/16	2 x 4	$86
Business Card	2 x 2	$48
1 Col. Display		$10 per inch

Frequent Ad Discount Rates - per number of issues

	2-4	5-7	8-9	10-11	12-14
Full	$768	$727	$687	$646	$606
1/2	$382	$362	$342	$322	$302
1/4	$209	$198	$187	$176	$165
1/8	$110	$104	$99	$93	$87
1/16	$82	$77	$73	$69	$65
Business Card	$46	$43	$41	$38	$36
1 Col. Display	$9.50	$9	$8.50	$8	$7.50

Ad frequency discount is given for signed insertion orders for multiple issues. Ad cost is per issue. If a contract is canceled before completion, rate of ad may change to reflect actual ads printed.